Video Game Marketing

In regards to the marketing of video games, institutions such as Activision, Eidos, Rockstar Games and Bethesda Studios are part of a successful industry which generates billions every year. Though what is most interesting is that generally these institutions are focused on selling games which are more violent.

To some extent, this may be down to the fact that the gaming institutions are trying respond to current events and conflict which tends to be rife within society. Interestingly, the decline in deference and lack of austerity in the 1960s seemed to make it politically correct or even 'acceptable' to convey violence and foul language in the media.

However, video games seem to have challenged social ideas , with games such as Grand Theft Auto: San Andreas depicting graphic sexual scenes. Therefore , games have adapted and become more provocative in that sense.

By making games more violent, gaming institutions can channel into the audience by the way the behave. Typically, these games are targeted at a male audience, as they are biologically more aggressive and tend to engage in physical activities. Notably, games such as Fallout 3 :New Vegas and Uncharted 2: Among Thieves entice the audience to purchase and play these games, as the violent content and ability to be involved in the game makes them likely to play it.