Chapter 2 : The Social and Economic Impact of Video Games
Video games are no longer considered an exclusive domain for antisocial teenage boys , but rather of the commercial mainstream. Their impact on society is far reaching, as the innovation in processor design, computer graphics, and artificial intelligence are driven by the video game industry.
"In 2008, worldwide sales of video game hardware and software passed $50 billion , more than double the annual sales posted in 2004 and 2005, and $5 billion more than in 2007". pg 10
"In less than a decade, more than one billion video game consoles have been sold worldwide". pg 10
"Video games are now one of the leading forms of media consumption, with sales rivaling the most successful Hollywood blockbusters". pg 10
"Marketing executives in a wide range of industries are turning to video games to promote their products through movie tie-ins and in-game advertisements". pg 10
On the whole, these quotes suggest that the video game industry is immensely successful, with huge profits generated from the sales of games consoles and video game sales. Also, the fact that Hollywood uses the gaming industry shows its success in the media landscape and its appeal to a broad range of audiences such as children and adults.
http://books.google.co.uk/books?id=O5KjS3Q7QdsC&printsec=frontcover&dq=video+game+marketing&hl=en&ei=ItMgTc3COIKyhAeW6oy3Dg&sa=X&oi=book_result&ct=result&resnum=2&ved=0CC4Q6AEwAQ#v=onepage&q&f=false
No comments:
Post a Comment