Sherlock Holmes was successfully promoted across the e media platform, with the likes of fan sites such as FanPop, forums , movie review sites and a range of Youtube virals promoting the film.
Much of the promotion originated from the official 'Sherlock Holmes' film site which promotes the launch of the Bluray edition of the film and also gives the audience a chance to interact with the film, through the offer of a chance to perform stunts with the stunt coordinator, a chance to download the theme song, I phone applications, downloads such as wallpapers and other exclusive content.
As well as this, social networking sites such as Facebook, Twitter and MySpace dedicated groups and fan pages to the film, with even more chance for promotion and audience
interaction. Audiences have the chance to have discussions on the film and can also create their own content in the form of posts and can comment on scenes, the director and cast members.
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